Your Complete Japan Ski Experience
Book NowWelcome to our ski school! With more than 20 years of outdoor experience, we are committed to providing high-quality ski and snowboard instruction. Our team includes experienced Western, Japanese and fluent bilingual Chinese instructors, ensuring professional guidance for every guest. We operate at more ski resorts across Japan, bringing you an exceptional skiing experience.
New Zealand and Japan
Official Resort Ski School
Over 20 Years of Local Experience
Our Shred Program
We are an officially recognized ski school with a professional guiding team offering more than 20 years of experience. Simply put, our team is among the best in the industry. Whether you join us for ski and snowboard lessons, resort guiding or backcountry adventures, we are committed to providing every guest with the highest standard of experience.
Why Choose Pure Joy?
Pure Joy is building a global ski community that encourages cultural exchange and a sense of belonging through professional training and year-round outdoor activities. Drawing on New Zealand’s world-class instructor training system, we help skiers and snowboarders of all levels improve their skills. Our multicultural team tailors each service to the guest, creating personal experiences throughout the seasons. Pure Joy is also committed to sustainability, environmental responsibility and sharing a lasting love of nature.
Safety
Safety is Pure Joy’s highest priority. Our team consists of professionally certified instructors who follow strict international safety standards. We have a dedicated teaching area at GALA Yuzawa, provide high-quality equipment and thorough safety guidance, and continually assess the surrounding conditions. Our safety-focused instruction helps every guest enjoy each adventure with confidence.
Experience
Since Pure Joy was founded in 2011, we have combined New Zealand’s ski instructor system with professional ski school operations in Japan. Our team’s extensive international experience ensures consistently high-quality service. Beyond winter skiing, our four-season outdoor activities offer guests opportunities for adventure and exploration throughout the year.
Officially Recognized
Pure Joy is a professionally accredited ski school. Together with our partner Canyons, we operate as an official ski school at resorts including Nozawa Onsen, Kagura and GALA Yuzawa. We are committed to providing safe, professional instruction and memorable skiing experiences, helping every guest develop their skills at outstanding mountain facilities.
Join Us
Partnering with Pure Joy provides access to our established presence at renowned ski destinations in New Zealand and Japan, attracting both international and local guests. Pure Joy offers diverse year-round outdoor experiences, including professional ski and snowboard lessons, instructor-level training and backcountry adventures for participants of all abilities. We also specialize in complete travel experiences, including equipment rental and cultural activities. Our knowledge, experience and resources make Pure Joy an ideal partner for entering the rapidly growing skiing and outdoor recreation market.